Link - Every Brand Is a Climate Brand These Days, and That’s Terrible For the Environment

At the end of the day, any climate information produced under capitalism has little interest in upsetting the civic and political order that today serves it so well, rising seas or not. “By saturating traditional media outlets and social media platforms with new claims about sustainability, popular brands risk creating and perpetuating the impression that we can buy our way out of the problem,” says Charlie Cray, senior strategist at Greenpeace USA. “In short, marketing sustainability carries the risk of fostering cultural complacency and cynicism about civic participation and new discourses of climate delay.”

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