Recently did some work helping to create some images and worksheets for an online course presented by The National Alliance to End Homelessness and created by My Dog is My Home.
What was different about this project was that everything was done with Canva. This was my first experience with this tool. I’ll admit that I’ve always been a little nervous about Canvas presence, mostly for job security reasons. But at the same time, I understand that not everyone has a budget for a professional designer and easy-to-use tools and templates can help small groups accomplish what they need.
Overall it was a better experience than I was expecting. Incredibly easy to use and a lot of the hotkeys were the same as those in adobe products so that helped. It was also nice to be able to simply send a link over to other members of the project and they had instant access. This way if they want to edit or repurpose an image on their own they can without having to call me up.
It has limitations. For example, you can’t adjust kerning. It didn’t look like you can adjust the dpi directly. There is no CMYK option, as far as I know. There are probably more, I didn’t do a full dive into all of its capabilities and only used this for a week to create very specific things.
At the end of the day, it is a tool like anything else and the success of the outcome has more to do with the design abilities of the person using it. Users can start with a blank slate or use a template, but even a well-designed template can go awry in the wrong hands. I would not use it for print, even though they have templates and sizes for posters and postcards because of the CMYK and dpi issues. Plus if one is going to spend the money to print something it is best to also just pay the money to have a designer look it over because there are too many things that can go wrong.
However, if you are a smaller organization that needs some social media posts or digital flyers for events and the like this could be useful. Especially if you are part of a team that needs to share assets, proof, and approve things easily.