Link - This Is Not Good Design


In 2021 we have enough information readily available to exhaustively vet ideas, measure costs, run scenarios, and project outcomes. We frequently choose to skip over most of these activities because they take time and cost money. But I suspect that the more salient reason we skip them is because testing an idea is too risky to the ideologue.

Entire systems of business are constructed to protect the idea-havers from the idea-deliverers β€” to insulate them from the questions and concerns that those most acquainted with how things work and how people use them have as soon as they receive their orders.

Insulation is the enemy of empathy. If you can’t access the impact of your ideas, then you will never understand the damage they can do. But that makes you no less responsible. There is no plausible deniability in good design.

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